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The San Pancho Pro will attract great surfers to Riviera Nayarit

The competition scheduled for January 14 – 16 will attract the best Shortboard surfers

Diego Cadena, Felipe ‘Bodoque’ Hernandez, the Travis brothers and Dylan Southworth will be among the contenders that will defend Riviera Nayarit’s superiority at the San Pancho Pro 2011, a competition that will assemble the most important surfers of the Shortboard category.

The tournament, which will take place in San Francisco on January 14 to 16, will also provide opportunities for amateurs in the female Shortboard and the Under-18 categories, in addition to the Longboard and Boogie Board categories.

Surfers from all over Mexico and other countries will vie for the crown at the first edition of San Pancho Pro, which has an expected participation of about 100 contestants and about 2,000 spectators.

This competition is being organized by Christianos Surf Team headed by Artemio Rosas, whose goal is to promote this sport as an example of healthy living and positive behavior.

The competition’s schedule also includes live music and the stellar performances of DJ Pin and of hip hop singer Rap-Tado, which will give a lively touch to the closing ceremony of this exciting event.

Since the creation of the Riviera Nayarit brand three years ago, a priority for the industry has been to attract high-end tourism with a low environmental impact. This isn’t only a marketing issue, but a strategy led by Nayarit Governor Ney Gonzalez Sanchez to achieve an integral development of the community that will improve not only the economic figures but also the real overall well being of the population.

High-performance sports are a key niche to achieve this goal, as they involve people who are highly determined on achieving goals. Events like the San Pancho Pro 2011 not only bring tourists to this region, but also make the media become interested in covering such events, a formula which greatly helps to position the Riviera Nayarit brand.

For these reasons, the Convention and Visitors Bureau (CVB) of Riviera Nayarit congratulates the team of Artemio Rosas, since their initiatives and their advocacy of this sport contribute to the promotional efforts being made to position our destination among the travel preferences of various market segments.