| Riviera Nayarit, Mexico – There’s a great new destination in Mexico and now it has a name: Riviera Nayarit. With the launch of this exciting destination, comes an amazing transformation of 100 miles of Pacific coastline north of Vallarta which will take place in the next decade. Already this spectacular new destination has over 12,000 hotel rooms, two-thirds of which are in the four-star to grand luxury category; four major golf courses and protected ecotourism.At Tianguis Acapulco on March 27, 2007, the Governor of the Mexican state of Nayarit, Mr. Ney González, officially named this new destination Riviera Nayarit, delineating its location from the Rio Ameca at Nuevo Vallarta to the colonial town of San Blas including the exclusive resort enclave, Punta Mita.This week Mr. Marc Murphy, director general of the Riviera Nayarit Convention and Visitors Bureau is launching Riviera Nayarit in the U.S. and Canada. He is introducing Riviera Nayarit’s official logo that features its mascot, the sea turtle which is a protected species in the region.Riviera Nayarit’s official website will also be launched at this time and will provide travelers with key information so that they can plan their vacation accordingly. Information on the website will include features on the region’s attractions like eco-tourism and major events.To garner North American interest in the destination, Riviera Nayarit will kick off an engaging online contest called “Treasures for agents and the traveling public to use their creativity to name Riviera Nayarit’s attractions. The most creative entrants can win a trip to be the first to experience the wonders of Riviera Nayarit.Mr. Murphy will also share news of new developments that are taking place in Riviera Nayarit. These include:* A major new resort area called Litibu which will inaugurate a Greg Norman golf course in December* An elegant St. Regis Resort in Punta Mita* A second Jack Nicklaus designed golf course at the spectacular Four Seasons Resort in Punta Mita* A new marina and future resort development at La Cruz de Huanacaxtle.“I am so thrilled to be part of the launch of such a spectacular new vacation region in North America’s favorite destination – Mexico, said Mr. Murphy. Born in Canada, he and the tourism industry of the region have been working closely over the last three years to make the dream that is Riviera Nayarit become a reality.“We plan to make Riviera Nayarit a haven for luxury travel, matchless golf and experiencing our protected ocean and mountain nature and wildlife, he continued.
About Riviera Nayarit
Riviera Nayarit is Mexico’s newest travel destination stretching along 100 miles of pristine Pacific coast framed by spectacular mountains which unfolds minutes north of the Puerto Vallarta International Airport. Mostly undeveloped, the destination extends from the resorts of Nuevo Vallarta to the historic, colonial town of San Blas, including exclusive Punta Mita and the spectacular Banderas Bay. The region features luxury resorts and eco-tourism boutique hotels, world-renowned surfing, four professional golf courses, rare native wildlife including sea turtles and tropical birds, mountain and island adventures, shopping for local artwork and traditional Huichol handicrafts, charming fishing towns and miles of serene beaches. For more information, visit www.VisitRivieraNayarit.com. Media Contact
M. SILVER ASSOCIATES Tel: (212) 754-6500 Fax: (212) 754-6711 Carrie Hyman, ext. 245 [email protected] Maria Castro, ext. 246
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