Press Releases Riviera Nayarit

 RIVIERA NAYARIT LAUNCHES ITS FIRST ONLINE TWO-WAY DESTINATION SPECIALIST PROGRAM

Agents Can Utilize Informative Interactive “Learn and Earn Together!” Videos and Answer Questions to Earn Rewards

Riviera Nayarit, Mexico- Riviera Nayarit, Mexico’s new Pacific vacation destination has launched the first of a three part modular destination specialist program called, Learn and Earn Together. The online program’s interactive video presentation format is unique as it concisely provides an overview of the destination’s attractions and sales points, while it simultaneously asking the opinions of travel agents with regard to the marketing relevance and importance of the topics covered.  Agents who complete this new program will have the opportunity to further participate in shaping the marketing strategies of the destination when the destination launches its Riviera Nayarit Agent Advisory Board next year.

“Agents can familiarize themselves with Riviera Nayarit through this easy-to-use program and at the same time earn highly attractive rewards and benefits,” according to Marc Murphy, director of the Riviera Nayarit Convention and Visitor’s Bureau. Those who complete the program will receive various rewards including preferential FAM status, special recognition from the area hotels, the opportunity for referrals through contact listing as a “vacation specialist” on the destination’s website, “2 for 1” excursion certificates for clients and an array of agent bonus commission and “specialist” incentive offers on an ongoing basis.

Murphy believes the program will be embraced by travel agents as key incentive. “We recognize that retail travel professionals are the catalyst and backbone to the long term positioning, development and success of a vacation destination like the Riviera Nayarit.  We have a myriad of incredible attractions that will excite discerning travelers and this new specialist program is one way to ensure these key points are communicated effectively by the agents to their clients.  At the same time by receiving feedback, we are making sure that we listen to what professional retail agents are telling us to increase the effectiveness of our marketing and branding efforts.

The complete specialist program consists of three ten minute “modules”, the first of which is now available online at www.RivieraNayarit.com/travelpros

About Riviera Nayarit
Mexico’s newest destination, Riviera Nayarit, stretches along 192 miles of pristine Pacific coast framed by the majestic Sierra Madre Mountains just ten minutes north of accessible Puerto Vallarta International Airport.  The region extends along the entire coast of the Pacific state of Nayarit including the resorts of Nuevo Vallarta, the historic colonial town of San Blas, exclusive Punta Mita, picturesque fishing villages, miles of serene beaches and spectacular Banderas Bay.  Riviera Nayarit offers countless activities, all pleasantly affordable, such as: PGA golf courses, luxury spas, whale watching, turtle release, zip lining, surfing, record deep sea fishing, bird watching, international cuisine, and shopping for local artwork and traditional Huichol handicrafts.  The region attracts and satisfies vacationers of all tastes and budgets with its wide range of accommodations including chic luxury resorts, eco-tourism boutique hotels and quaint B&B inns.  For more information, visit www.RivieraNayarit.com

Media Contact: M. SILVER ASSOCIATESTel: (212) 754-6500Fax: (212) 754-6711

Carrie Hyman

[email protected]
Maria Castro
[email protected]